FashionSwipe

Fashion Swipe is a gamified and immersive experience that drives profit and models consumer behavior into spending more time buying clothes. We will also use models such as social proof, Pride of the hunt, and more such that users feel a sense of validation when buying a product. Using machine learning models, we aimed to present users with clothes that they would like to buy, as opposed to random choices.

Skills/Learnings

• Machine Learning

• UIUX Development

• Consumer Behavior

• Product Management

• Stakeholder Alignment

• Flutter Framework

FashionSwipe was my Final Year Project. Not just did I have to align the team on my vision, I had to align the university professors and mentors. This proved to be a much harder task than the actual development and design.

Motivation

The process of purchasing clothes is boring! It does not make any sense for me to look at hundreds of clothes I have no intention of purchasing.

Objective

A gamified, Interactive clothes shopping experience to boost sales and increase LTV of the customer.

Outcome

FashionSwipe was awarded an “A” Grade in our final project. The team presented the idea to multiple stakeholders.